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Hit Reset: Release is Day One of Development Cycle
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Description

Hit Reset: Release is Day One of Development Cycle

Speaker/s: Ben Liu (Pocket Gems)
Day / Time / Location: Tuesday 10:00-10:25 Room 134, North Hall
Track / Duration / Format / Audience Level: Smartphone and Tablet Games Summit / 25-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: Creating a successful mobile game doesn't just happen in the months before launch. What happens post launch is just as important. The mobile platform presents its own set of unique challenges and opportunities so release day is merely the first step in building a successful long-lasting hit. Learn from Pocket Gems' experience managing Tap Zoo and Tap Pet Hotel which have spent over 52 weeks collectively in Apple's top 10 grossing app chart

In this session we will examine how to develop a live game on mobile so it last for months and years- consistently improving engagement, retention and monetization.
Takeaway: Attendees will learn what features, metrics and techniques are most helpful in operating a game as a service on mobile platforms and how to keep the game engaging and alive for both your oldest and newest players.

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