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Storefront > GDC Vault Store - Audio Recordings > GDC 2012

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Health IT! Enterprising Approaches to Combining Health and Games
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Description

Health IT! Enterprising Approaches to Combining Health and Games

Speaker/s: Jane McGonigal (Social Chocolate), Rajiv Kumar (ShapeUp) and Brian Krejcarek (GreenGoose)
Day / Time / Location: Monday 4:30- 5:30 Room 2009, West Hall, 2nd Fl
Track / Duration / Format / Audience Level: Game IT Summit / 60-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: This session looks at three projects that are doing just that, leading the way for games to become the first-line of defense for individual and organizational health. First up is an update on Jane McGonigal's SuperBetter, an online game with a mobile app designed to build SuperMario Health with four kinds of resilience: physical, mental, emotional and social. In this quickfire talk, you'll hear insights from a user-driven development process based on user-tests in both clinical and organizational settings -- from Ohio State University's hospital to Zappos Corporation. Next up is ShapeUp, an exciting startup in the field of employee wellness that uses social networking, gaming and incentives to improve health. ShapeUp’s social games promote physical activity, healthy eating, and weight loss among employees of large corporations and members of health plans. The company has expanded rapidly over 5 years, now covering 2 million people in 93 countries and working with clients like Aetna, HP, Cleveland Clinic, and Sprint who are using games to improve the health of their populations. Wrapping up, Brian Krejcarek, founder of GreenGoose will be presenting on making all of life a game -- with little wireless sensors. Taking on everyday obstacles and things we do in more playful way is a new kind of game we're exploring for all ages. What if the hours spent sedentarily playing casual games online could be extended to the real things we do around us? Maybe it's just a smile and a little humor to change our daily habits toward a healthier and happy lifestyle.
Takeaway: More and more healthcare is becoming a problem important to all organizations who are at the frontline of not only rising healthcare costs, but also the productivity disruptions and declines as affected by health issues. This session offers ideas and examples of games for health applications compatible with enterprise health approaches.

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