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Growing "Out" of Europe: Wooga Postmortem [SOGS Postmortem]
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Growing "Out" of Europe: Wooga Postmortem [SOGS Postmortem]

Speaker/s: Jens Begemann (Wooga)
Day / Time / Location: Tuesday 1:45- 2:45 Room 130, North Hall
Track / Duration / Format / Audience Level: Social and Online Games Summit / 60-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: Jens Begemann, CEO and founder of Wooga, will reveal how he and his team put Wooga and Berlin on the social gaming map and became the third largest social games developer worldwide. Wooga's strong and constant growth is based on sustainability, a core belief which has taught Jens and those at Wooga valuable lessons in the last three years. Condensed and from a European perspective, Jens will retrace Wooga's fast race to the top and offer an outlook for 2012, illustrating how the company will continue to expand into the emerging social mobile universe.
Takeaway: Attendees will gain deep insights from within Wooga's sustainable environment, in which each individual carries responsibility. Jens will share examples from production cycles, A/B testing, the distinctiveness of the European market, Wooga's success with arcade games and how to unleash the creative potential to design unconventional, but lovable game characters.

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