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Give Your Good Game a Great Chance to Succeed in Mobile F2P
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Description

Give Your Good Game a Great Chance to Succeed in Mobile F2P
Jameel Khalfan | Publishing, Pocket Gems

Location: Europasaal
Date: Tuesday, August 20
Time: 18:05-18:30
Track: Smartphone & Tablet Games Summit
Format: Session
Vault Recording: Video

Give your good game a great chance to succeed in the mobile ecosystem. Mobile-first developer and publisher Pocket Gems will share learnings from cracking the mobile ecosystem nut to give their handcrafted games the platform to reach loyal and engaged players. Jameel Khalfan will touch on everything from design components to the incredibly complex user acquisition savvy required to breathe life into mobile games. Jameel will provide concrete and detailed examples of learning from the popular Pocket Gems catalog (including Tap Paradise Cove, Tap Zoo and Campus Life), as well as how the learnings were applied to partner games (Chasing Yello and Roboquest).

Takeaway
Attendees will walk away with an understanding of the phases of taking a mobile game from concept to hit, with special attention to key considerations for each phase.

Intended Audience
This session is intended for developers of mobile games, as well as any professionals who wish to understand the process of creating and maintaining engaging and successful F2P mobile games.

Speaker
Jameel Khalfan | Publishing, Pocket Gems
Jameel Khalfan leads publishing efforts at Pocket Gems, one of the pioneers in free-to-play mobile gaming. Jameel previously led paid user acquisitions at Pocket Gems during the time that its titles Tap Zoo and Tap Pet Hotel were the #1 and #4 top grossing iPhone apps of 2011. Prior to Pocket Gems, Jameel worked at Globespan Capital Partners, where he evaluated new investment opportunities in technology startup companies. Jameel was previously a product manager at Microsoft, where he drove product strategy and development on Windows Vista, Windows 7 and Windows Live. Jameel held positions with Digitas and Orange before joining Microsoft. Jameel earned degrees in Computer Science / Media Studies and Management Science from MIT, and sits on the Board of Directors for MIT's Alumni Association.

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