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Girls Gone Styled: A Sorority Life on Facebook Introspective [SOGS Postmortem]
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Girls Gone Styled: A Sorority Life on Facebook Introspective [SOGS Postmortem]

Speaker/s: Martha Sapeta (Playdom)
Day / Time / Location: Monday 4:30- 4:55 Room 130, North Hall
Track / Duration / Format / Audience Level: Social and Online Games Summit / 25-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: Playdom's Sorority Life is the most successful pink game on Facebook to date. This talk will start by providing detailed information on what makes Sorority Life different from the other pink games out there, transition into facts and myths about girl gamers, as well as what these gamers tend to spend their money on, and finish up with some interesting tidbits such as the emergent gameplay from some of the game's more devoted players.
Takeaway: The lead game designer of beloved Facebook hit Sorority Life shares the stories and secrets of this game aimed squarely at a female demographic and how it has been both popular and profitable over the course of its long run.

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