Between MSN Games, Windows Live Messenger, and Xbox LIVE Arcade, Microsoft Casual Games offers a wide variety of game services to a audiences of all types, around the world. As such, the opportunity for developers and publishers is outstanding, and yet it can be difficult to know which of these services is a good fit for your game title, and to know where to start when engaging with Microsoft. This talk covers all of Microsoft’s Casual Games services, business models, technical requirements, and acceptance criteria for games submitted to these services. The talk also covers the “how” of getting deployed on each of service along with the correct engagement points.