UBM Tech - Game Network

My Shopping Cart

[ 0 ] items in cart

View Cart | Checkout

Game Developer Research

Research Reports

Gamasutra

Contractor Listings

GDC Vault

Individual Subscription

GDC Audio Recordings

App Developers Conference 2013

GDC Next 2013

GDC Europe 2013

	GDC 2013
	GDC Online 2012
	GDC Europe 2012
	GDC 2012
	GDC 2011
	GDC 10
	GDC 09
	GDC Austin 08
	GDC Mobile 08
	GDC 08
	GDC Austin 07
	GDC Mobile 07
	GDC 07
	GDC 06
	GDC 05
	GDC 04
	GDC 03
	GDC 01
	GDC 2000 & Before

Newest Item(s)

Why Now Is the Best Time Ever to Be a Game Developer

Ingress: Design Principles Behind Google's Massively Multiplayer Geo Game

Playing with 'Game'

Gathering Your Party with Project Eternity (GDC Next 10)

D4: Dawn of the Dreaming Director's Drama (GDC Next 10)

Using Plot Devices to Create Gameplay in Storyteller (GDC Next 10)

How I Learned to Stop Worrying and Love Making CounterSpy (GDC Next 10)

Luck and Skill in Games

Minimalist Game Design for Mobile Devices

Broken Age: Rethinking a Classic Genre for the Modern Era (GDC Next 10)

Storefront > GDC Vault Store - Audio Recordings > GDC Online 2012

View larger image

QTY:

Getting Storefront Placement for Discoverability
Price	$3.95
Adjustment
Type
Stock	Unlimited
Status
Weight	0 lb, 0 oz
SKU	GDC12O-821536
Statistics

Description

Getting Storefront Placement for Discoverability Speaker/s: Jason Ing (Microsoft) Day / Time / Location: Thursday 3:20- 4:20 Room 17 Track / Duration / Format / Audience Level: Business and Marketing / 60-Minute / Lecture / All GDC Vault Recording: Video Description: In the digital space, it's never been easier than ever to distribute games, but it's also never been harder to make them standout. A great game needs to win over its customers and one of the most important customers you may not be thinking of, are the platform marketers. Its these folks who make decisions behind closed doors on what content receives the most favorable 'real estate' within the marketplace, and curating content for marketing programs like Ipad's Game of the Week or XBLA's Summer of Arcade. As the Head of Marketing on Xbox LIVE Marketplace, Jason will reveal the approach he uses to identify high potential titles, and general principles to position your title to maximize discoverability through curation.

Please leave this field blank.