How the World Pays
Speaker: Kevin Higgins (CEO, PayByCash - Internet Payment Solutions)
Date/Time: Tuesday (September 16, 2008) 4:30pm — 5:30pm
Location (room): Room 6
Track: Online Games - Business & Marketing
Format: 60-minute Lecture
Experience Level: Advanced

Session Description
Localization requires diversity of languages and of customer payment methods beyond credit cards alone. A large percentage of potential online gaming customers outside North America either cannot or will not use credit cards for online payments. Understanding how customers throughout the world pay for online digital content not only includes them as premium content customers, it increases your online games' revenues and importance.

Idea Takeaway
This lecture will inform its audience of the need to localize payment methods as well as languages in order to reach international markets. In addition, the audience will learn, for each region, what the most secure and adopted payment methods are used outside North America.

Intended Audience
Online game provider finance professionals who wish to reach the most promising international markets for their games.