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Games on TV: Evolution or Revolution?
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Games on TV: Evolution or Revolution?
SPEAKER/S: David Mariner (NDS Denmark ApS)
DAY / TIME / LOCATION: Wednesday 10:30-11:30 Room 130, North Hall
TRACK / FORMAT: Business and Management / Lecture
DESCRIPTION: With over 400M Pay TV subscribers in the western world and virtually zero piracy, television is being hailed as a potential gold-rush area for games. VCs invest focusing two-to-five years into the future, and it is precisely this window that is presented by Games on TV. The opportunities are clear, but the route to market is complicated. When considering this space it is vital to have an understanding of the market to maximize on investment and not lose the first-mover advantage.

In this lecture, we present: A big-picture overview of Games on TV including value chains and technical capabilities from both current and future market perspectives. The challenges faced, from both a BD and a production perspective, when entering todays marketplace. An understanding of why the market has been so difficult to enter up until now, and the necessity for change in the market. Possible disruptions on the horizon that necessitate a continued evaluation of strategy towards this market segment.
TAKEAWAY: This lecture equips the audience with an understanding of the challenges and opportunities that exist in a market due for radical disruption, and gives them a solid basis to make an informed decision as to whether TV is the right match for their profile, now or in the future.
INTENDED AUDIENCE: This lecture is intended for studio heads, investors, and entrepreneurs either considering entering the Games on TV space or previously involved in the market that wish to understand the changes on the horizon.

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