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Game Analytics and Data Literacy
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Description

Game Analytics and Data Literacy
Christoph Safferling | Head of Game Analytics, Ubisoft Blue Byte

Location: Congress Saal 1
Date: Monday, August 19
Time: 13:35-14:00
Track: Programming
Format: Session
Vault Recording: Video

We will use concrete examples from our online games to show how game analytics can provide game designers and managers with data and results to make their job easier. Additionally, we will present a few common statistical pitfalls to equip the audience with the necessary knowledge to challenge statistics they come across.

Takeaway
Attendees will get a general feel of statistical pitfalls and knowing when not to trust data. These pitfalls will be discussed using examples from The Settlers Online, and will include evaluating data from different game world ages, effects of in-game gifting and self-selection on payments, and demand elasticities of in-game items.

Intended Audience
Game managers, game designers and any data-curious people. There are no prerequisites to understand the talk, but knowledge of online game design or monetisation features will be beneficial.

Speaker
Christoph Safferling | Head of Game Analytics, Ubisoft Blue Byte
Christoph Safferling is an economist and applied econometrician. He has many years of academic experience in building economic models and working with data. Having finished his PhD analysing economics of online games, he moved from academically dissecting game metrics to a more hands-on approach. He now leads the game analytics department at Ubisoft Blue Byte in Germany, and is in charge of monitoring the online games The Settlers Online, Anno Online, Silent Hunter Online and Might&Magic Heroes Online.

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