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Free-to-Play: Bitter Endings
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Free-to-Play: Bitter Endings
Harald Riegler | CEO, Sproing Interactive Media GmbH

Location: Congress Saal 1
Date: Wednesday, August 21
Time: 10:45-11:45
Tracks: Business, Marketing & Management
Format: Session
Vault Recording: Video

Currently, many free-to-play games are balanced along exponential curves. The consequence of this is that even players who really like a particular F2P game often don't leave with a positive experience compared to experiencing the grand ending of a traditional retail game, which leaves players on an emotional high. F2P games are often left at a point when players are concluding that in order to progress to the next stage, the investment in time or money is just too high. Fixing this is tricky and partially even undesirable, because players that do end up spending into an exponentially balanced end game contribute a large part of the total income an F2P game will make. The presentation will discuss ideas about achieving both high spending and an emotionally satisfying experience that doesn't conclude with a bitter ending.

Harald Riegler | CEO, Sproing Interactive Media GmbH
Harald Riegler is CEO of Sproing, Austria's leading game development studio, where he is responsible for corporate strategy, business development and creative direction. In 1998, he co-founded Sproing together with his partner Gerhard Seiler, and in 2001 the company started to work as an independent console and PC development studio. Today, Sproing is a leading European studio focusing on free-to-play games across all platforms. The team has continuously grown its reputation as a high-quality studio, creating several highly successful games including Deutsche Telekom AG's new, hit browser game, 'Asterix and Friends', Ubisoft's 3D browser game 'Silent Hunter Online' and Bigpoint's 'SkyRama'. Mobile hit games include two #1 German App store hits with 'Schlag den Raab' and 'North & South'. Harald started his career in the games industry as a programmer, musician and sound designer in the early '90s, working on numerous titles before focusing on studio management. He is an active contributor to the game development community, serving on advisory boards such as GDC Europe, Game Connection and Quo Vadis. He is a regular speaker at leading industry events, a former GAME and EGDF board member, and a co-founder of the Austrian trade organization IGCG.

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