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Storefront > GDC Vault Store - Audio Recordings > GDC Online 2012

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For Women, by... Men?
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SKU	GDC12O-821268
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For Women, by... Men? Speaker/s: Jill Schneiderman (SGN) Day / Time / Location: Tuesday 4:50- 5:15 Room 17 Track / Duration / Format / Audience Level: Design / 25-Minute / Lecture / All GDC Vault Recording: Video Description: An astounding 69% of Facebook gamers and 53% of mobile gamers are women, yet only a fraction of the developers making these games are female. With such a heavily female-dominated player base, the insight that women bring to the table in the development process is invaluable. Things that seem like minor details - color choices, character outfits and facial expressions, fonts - add up to determine whether or not a woman will connect with, and ultimately spend money in, your games. In this 25-minute lecture, VP of Games at SGN, Jill Schneiderman, will discuss how "40-year-old women" became the new "13-year-old boys", and why having women involved in your development process will significantly increase your chances of appealing to this new gaming majority.

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