Flash Enabled Content: Its Future & Impact on the Industry

Speakers: Bill Perry, Brian Burke, David Collier, Mike Yuen, Peter Glover

Track: Mobile: Vision

Format: Panel

Experience Level: All

Description: In the last two-years, flash content has taken off in Japan with more than 70 percent of its population owning flash-enabled phones. The mobile game community in the U.S. is trying to replicate that success and is beginning to make inroads in this area. This panel session offers insights on how flash content can potentially reshape the mobile content business and help the industry grow.

The panelists will discuss how flash is not just about flash games, but how it is also used to promote games, mobile game marketing initiatives, and to develop new content, such as social game communities and integrated games/screensavers in Asia. In addition, they will address handset user interface issues, Flash Lite compatibility with other technologies, and how the development cost compares with high-end mobile 3D games.