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Experimenting Your Way to Learning and Success: Applying Lean Startup Principles to Product Development at IMVU
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Experimenting Your Way to Learning and Success: Applying Lean Startup Principles to Product Development at IMVU
SPEAKER/S: James Birchler (IMVU, Inc.)
DAY / TIME / LOCATION: Thursday 1:30- 2:30 Room 132, North Hall
TRACK / FORMAT: Production / Lecture
DESCRIPTION: IMVU is sometimes referred to as the original 'Lean Startup', and was the initial proving ground for applying the Build- Measure-Learn loop. IMVU subsequently applied the same practices to rapidly iterate its product development process. IMVU's ability to change course quickly has proven valuable strategically, and this flexibility has resulted in highly productive, happy, and motivated teams.

This lecture focuses on IMVU's continued application of Lean Startup practices to our product development process, and provides insights for other teams seeking to improve or optimize their product development process. Several success factors will be reviewed, including a company culture that values and supports experimentation, and engineering practices (XP and Agile, which support rapid, iterative development). Results of recent IMVU product development process experiments will be shared.
TAKEAWAY: Attendees will leave with concrete examples of how IMVU applies the Build-Measure-Learn loop through rapid iteration, and how this strategy can be applied to process as to experiment, learn, and improve. Three tactics to learn from both failure and success (Sprint retrospectives, project postmortems, and 5 Whys) will be reviewed, along with examples of successful (and failed!) process experiments, and success factors for building a culture that supports experimentation.
INTENDED AUDIENCE: Managers and individual contributors from product, design and engineering will benefit from this session. Some knowledge of Scrum, Agile, or general project management approaches might be useful as a framework for understanding the content, but this is not necessary as I'll provide enough context for attendees to understand all concepts presented.

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