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Evernote Case Study: Designing First Impressions that Last
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Description

Evernote Case Study: Designing First Impressions that Last
Kara Hodecker | Senior Product Designer, Evernote
Naomi Pilosof | Growth Product Manager, Evernote

Location: 502 A
Date: Wednesday, November 06
Time: 3:15pm-3:45pm
Format: Session
Discipline: Design & UI
Track: Lifestyle Apps
Vault Recording: Video

Building a powerful, feature-packed app while keeping it simple enough for anyone to use isn't an easy task. But when is the right time to explain how the app works? What's the right balance between being helpful versus being prescriptive? In this regard, Evernote has some unique and complex design problems to tackle; not only do they have to teach people how to use the features in the app, they need to suggest different ways they can use it, quickly! In this session, Evernote's Senior Product Designer Kara Hodecker and Product Manager Naomi Pilosof share a case study demonstrating how they have strived, sometimes successfully and sometimes not so successfully, to inspire and educate.
Takeaway
This session will provide an in-depth look at first impressions, and demonstrate that first impressions really are the most important. Kara and Naomi will share specifically how Evernote has embraced this philosophy. They will share insights into design and strategy solutions they have learned, identiying what they have found has worked, as well as what hasn't.

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