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Entering and Succeeding in China's Complex Mobile Gaming Ecosystem
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Description

Entering and Succeeding in China's Complex Mobile Gaming Ecosystem
Peng Lu | VP, Tencent Games, Tencent

Location: Europasaal
Date: Tuesday, August 20
Time: 14:30-14:55
Track: Smartphone & Tablet Games Summit
Format: Session
Vault Recording: Video

This talk is a deep, sixty-minute look at the key factors and relationships that are driving success in and relevance of the Chinese mobile market today. From the unique vantage point of QQ mobile and the brand new WeChat mobile platform, Peng Lu will be sharing the challenges and actionable best practices that are emerging for Western developers entering the mobile market. Lu will also offer specific guidance for navigating the API integration, server integration, ludological and cultural localization practices, and marketing and customer service practices.

Takeaway
The actionable takeaways for European developers include the key player behaviors that will affect how they will adapt their game to the Chinese market, and the operational similarities and differences for developers engaging with European and Chinese mobile platforms.

Intended Audience
Mobile developers who are assessing the best way to use their resources to enter the Asian mobile markets with their games. A prerequisite is an interest in global mobile game distribution.

Speaker
Peng Lu | VP, Tencent Games, Tencent

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