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Empowered by Digital Distribution: From Innovative Developer to Independent Publisher
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SKU	GDC12-3478
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Description

Empowered by Digital Distribution: From Innovative Developer to Independent Publisher

Speaker/s: Dan Connors (Telltale Games)
Day / Time / Location: Friday 4:00- 5:00 Room 2016, West Hall, 2nd Fl
Track / Duration / Format / Audience Level: Business and Marketing and Management / 60-Minute / Lecture / Intermediate
GDC Vault Recording: Video Recorded
Description: The digital distribution success that Telltale Games has experienced in the last few years has fueled their evolution from indie developer with a vision to the gaming industry's only large scale, independent multi-platform digital first publisher.

Telltale Games CEO and co-founder Dan Connors will share how the episodic, digital content vision the company was founded on in 2004 has evolved, explain how the most of the games industry has moved to episodic content distributed digitally over the past few years, discuss Telltale's perspective on current industry digital publishing trends and take the audience through the concept of Self Segregating Audiences and the success factors he believes are critical to any successful digital publishing business focused on interactive entertainment seeking high Revenue Per User (RPU) transactions.
Takeaway: The audience will take away the Telltale Games core publishing concept of the Self Segregating Audience (SSA) that provides a path for developers to build and successfully market their games to audiences who buy games digitally in a way that can free them from the traditional retail publisher developer relationship.
Intended Audience: Development professionals contemplating self publishing via digital channels. Publishing professionals working at any traditional retail publisher beginning to branch out to digital channels. Prerequisite knowledge of basic traditional games retail publishing will help the audience get the most out of the concepts presented, but is not required.

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