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Storefront > GDC Vault Store - Audio Recordings > GDC 2012

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Emerging Market Monetization - License or Self-Operate Online Games (Presented by Digital River)
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SKU	GDC12-3472
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Description

Emerging Market Monetization – License or Self-Operate Online Games (Presented by Digital River)

Speaker/s: Jeremy Coker (Digital River), Andreas Weidenhaupt (Infernum), Victor Kislyi (Wargaming), Christian Godorr (Bigpoint GmbH), David Reid (CCP Games), James Jones (Hasbro), Jamy Nigri (Jagex Ltd), Mike Hawkins (Kabam) and Matias Recchia (Vostu)
Day / Time / Location: Wednesday 2:00- 3:00 Room 2020, West Hall, 2nd Fl
Track / Duration / Format / Audience Level: Monetization / 60-Minute / Sponsored / All
GDC Vault Recording: Video Recorded
Description: Brazil? India? China? Russia? Taking your game to the next level may mean expanding to emerging territories and exploring alternative publishing options. As you evaluate new global markets to publish your game, making the decision to self-operate, license or partner is often difficult. You need to take into account revenue, advances, profitability, total cost of ownership, localization, brand equity and customer satisfaction, while evaluating what markets are right for your game. Join an experienced panel of industry experts as they explore the pitfalls and successes they have encountered in expanding to new territories. The panel will be moderated by Jeremy Coker, director, Digital River. He will be joined by Andreas Weidenhaupt, founder and chief executive officer, Infernum, and Victor Kislyi, CEO, Wargaming, among others.

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