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Emerging Issues in Game Dev Deals – Building on the Present as We Careen into the Future
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Description

Emerging Issues in Game Dev Deals - Building on the Present as We Careen into the Future
SPEAKER/S: David S Rosenbaum (Law Offices of David S Rosenbaum), Dan Offner (Loeb & Loeb LLP), Jim Charne (Law Offices James I Charne), Sebastien Motte (Microsoft Game Studios), Mark Stevens (Fenwick & West LLP), Konstantin Ewald (Osborne Clarke), Anthony Jacobson (Atari Inc.), Lisa Dubrow (Law Offices Lisa Dubrow), Mario Wyands (Sidhe), Dan Kelly (GameForge - Europe) and Jed Ritchey (Zynga)
DAY / TIME / LOCATION: Monday 10:00- 6:00 Room 300, South Hall
TRACK / FORMAT: Business and Management / Tutorial
DESCRIPTION: New technology and new platforms raise new issues for game developers and would-be publishers. The Internet, general availability of broadband, the G3/wireless networks, use of user generated content in a game provide opportunities for innovative, nimble companies that would have been unimaginable even five years ago.

But also raise new concerns that must be addressed in managing rights, liability, and risk.

This tutorial will start with the constants the issues that do not change in any deal then move into issues never considered when we were making basic console deals but are now part of the landscape when applied to emerging technology, platforms, and content.

Topics:
1. The IP landscape some things never change.
2. What is expected from a content provider representations and warranties.
3. The New Frontier of legal issues privacy concerns; special considerations for children; international privacy issues; personally identifiable information; the Federal Trade Commission.
4. Managing Liability, Part 1: considerations in drafting a thorough EULA and TOS and Privacy Policy.
5. Managing Liability, Part 2: User Generated Content; living with DMCA; exceptions to copyright protection: Fair Use; Parody.
6. The future is now: Applying these issues and others to Cloud Computing, Social Networks, Casual Gaming and mobile gaming. What deals are we seeing where is content going.
7. How to Grow a Company and Compete in the new landscape: Tapping into investment strategies; how to handle other peoples money and how to operate a company and successfully self-publish games.
8. Where we go after Schwarzenegger v EMA.

MCLE CREDIT: This program is approved by the State Bar of California for six (6) hours of continuing legal education credit and Law Offices James I Charne certifies that this activity conforms to the standards for approved education activities prescribed by the rules and regulations of the State Bar of California governing minimum continuing legal education. MCLE credit is subject to approval by the Office of Certification of the State Bar of California.

TAKEAWAY: The Internet as a platform for games, and the resulting worldwide audiences, present new and previously remote legal and management issues for game providers, that must be understood and respected.
INTENDED AUDIENCE: Intended audience -- Game developers who want to distribute their own games, build their own communities, encourage user developed content, and manage their game player customers.

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