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Effective Art Development in Social/Mobile Gaming [SOGS Design]
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Effective Art Development in Social/Mobile Gaming [SOGS Design]

Speaker/s: James Zhang (Concept Art House)
Day / Time / Location: Monday 3:00- 4:00 Room 132, North Hall
Track / Duration / Format / Audience Level: Social and Online Games Summit / 60-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: This session is most suited for: Artists (2D, 3D, Vector), Art directors, Art managers/producers, and Executives interested in learning more about art development in social/mobile gaming. The session is divided into 2 parts:

1. A look into recent trends and evolution of art in social and mobile gaming
- Examine the progression of art in social/mobile games both past, present and future
- How art affects retention on initial installs and improves monetization

2. Effective art management
- Common traits to look for in a good art director
- A look at effective style guides and art bibles
- Improve feedback and revision process

Additional touch points will include; Globalization, art management challenges, suggestions for low budget art development, artist motivation techniques and how to effectively deal with external art developers.
Takeaway: The takeaway of this session will include: For everyone: - Art evolution in social/mobile games, past, present, and future - If and how art impacts the game - How to work better with contractors and outsourcers For artists: - How to improve working with art directors and managers - How to make effective style guides For art directors: - How to better understand and motivate your art team - How to make effective style guides For managers/executives: - What to look for in an art director - Budget saving techniques in art development

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