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East to West: Global Online Gaming Trends
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SKU	GDC12E-201208099
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East to West: Global Online Gaming Trends Speaker/s: Paha Schulz (Crytek GmBH) Day / Time / Location: Tuesday 5:30- 6:30 Congress Saal 3, 4th Level Track / Duration / Format / Audience Level: Business, Marketing and Management / 60-Minute / Lecture / All GDC Vault Recording: Video Recorded Description: With the practicalities of how games are distributed and consumed in an exciting transitional phase, Crytek's Paha Schulz looks east to examine the vibrant online gaming market in Asia and the growing influence of the publishers driving it. With those publishers now moving to extend their reach into the West, Paha will explore the reasons behind the explosive growth of freemium gaming in Asia and consider the likely effects of Eastern and Western markets becoming increasingly integrated in the near future.

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