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Double Header Analysis: Xbox Live Achievement Data and Intellectual Property Trends in Video Games
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Description

Double Header Analysis: Xbox Live Achievement Data and Intellectual Property Trends in Video Games
Speaker/s: Geoffrey (GZ) Zatkin (Electronic Entertainment Design and Research) and Jesse Divnich (EEDAR)
Day / Time / Location: Friday 4:30- 5:30 Room 130, North Hall
Track / Format: Business and Management / Lecture
Description: Part one of this session analyzes three years of consumer behavior for Xbox Live achievements against a plethora of key categories including game genre, review score, IP and ESRB rating. This analysis provides critical insight to publishers and developers, allowing for maximized use of achievements as tools to drive sales, enhance marketing and provide critical feedback for your game. Part two of this session provides an in-depth data driven analysis of new vs. established intellectual properties in the game industry. Analysis includes prevalence, platform and ESRB variance, windows of opportunity, factors that correlate with success and the importance of quality for commercial success of new vs. established properties.

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