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Doing Business In The Game Music Industry In Japan 101
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The session will begin with a brief introduction of Norihiko Hibino and his studio, GEM Impact, which will act as an example of one of many business models that composers in Japan have adopted to work in the increasingly competitive Japanese game music market. Hibino will explain what is commonly asked of a game audio professional by developers in Japan and throughout Asia. The focus tends to be on music that fits the game regardless of the tools used (orchestra or sample-based music). Topics to follow will include: team management, quality assurance, contracts, album deals, typical pay rates, and unique challenges that composers in Japan have to face that is different from the West. Hibino will describe the typical consumer of game music in Japan, and how composers and game companies are able to tailor both music and separate soundtrack releases to their preferences to promote additional sales. There have been many questions from composers in the West regarding how their Japanese counterparts do business. While Hibino will outline the basics of the business, he will also describe what he sees are some untapped markets in both Japan and abroad, commenting on some of the different avenues composers in Japan explore to create revenue outside of game music. There will also be a brief Q&A after his discussion to answer additional questions about game audio in Japan.

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