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Creating Original Character-Based Brands and IP: A Postmortem on Johnny Crash
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Creating Original Character-Based Brands and IP: A Postmortem on Johnny Crash,
1943

GDC Mobile: Game Design, Lecture

Teemu Kivikangas
Art Director, Freelance
This presentation offers a critical exploration of the creation of the Johnny Crash franchise – JOHNNY CRASH and sequel JOHNNY CRASH STUNTMAN DOES TEXAS - from the initial idea through design and production to the final product. Special focus in this postmortem is on creation of original character-based game brands. It discusses the strategic value of developing own, original content-based intellectual property and explores the pros and cons of this approach when compared to licensing IP from other entertainment industries. ^/BR^^/BR^ Own unique character-based brands can create a solid foundation for a series of successful future titles with a loyal following of gamers. Process of designing and creating game brands is explored with emphasis on developing the JOHNNY CRASH game characters. The presentation provides an overview of the character as the core of the whole brand. The type of challenges that had to be overcome in developing the game, what went right, what went wrong and what kind of lessons were learned are discussed.

Attendees leave this session with an understanding of strategic value of creating original, unique IP and importance of character-based brands. Audience also gain insights into the nature of mobile game brands and characters and process of their creation from initial idea to finished, polished product.

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