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Creating a Social, Location-based Smartphone Game in 5 Weeks
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SKU	GDC11-12184
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Description

Creating a Social, Location-based Smartphone Game in 5 Weeks
SPEAKER/S: Jennie Lees (Google)
DAY / TIME / LOCATION: Monday 4:15- 5:15 Room 303, South Hall
TRACK / FORMAT: GDC Smartphone Summit / Lecture
DESCRIPTION: Lean and agile development are becoming more popular in game development, especially for platforms with short release cycles. Learn how a team of four strangers took a mobile game concept from idea to working prototype in five weeks (while keeping their day jobs). The session covers lessons learned and best practices in customer development, storyboarding, metrics and landing page testing. By using the approach of customer first, the end result was a game that people already wanted to play. The session will also have time for discussion on how lean and agile methods can be applied elsewhere in game development.
TAKEAWAY: How to build a game people already want to play by understanding your players before you write a line of code. Best practices in lean, agile, customer development and concept testing.

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