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Create New Genres (and Stop Wasting Your Life in the Clone Factories) [SOGS Design]
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Create New Genres (and Stop Wasting Your Life in the Clone Factories) [SOGS Design]

Speaker/s: Daniel Cook (Spry Fox)
Day / Time / Location: Tuesday 3:00- 4:00 Room 135, North Hall
Track / Duration / Format / Audience Level: Social and Online Games Summit / 60-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: Re-releasing old designs with pretty new graphics means me-too titles fighting off a crowd of similar products. This is the path to mediocrity. To become a master designer, you need to break past a slavish devotion of past forms and create vibrant, new experiences. This design talk covers practical techniques for reinventing game genres. The goal is the invention of a unique and highly differentiated customer value proposition that makes both strong business sense and is also deeply creatively fulfilling. We cover designing from the root, reducing design risk, and igniting original franchises. We also cover the pitfalls of design innovation including fending off shark-like fast followers and other cloners. The presentation covers personal examples from recent titles such as Steambirds, Realm of the Mad God, Triple Town and other innovative successes.
Takeaway: Attendees will hear a list of best practices for building new-to-the world genres and come away with critical models for discussing the life cycle of genres in a sophisticated, market driven manner. You'll be inspired to stop attempting to clone your way to financial success and instead focus your career on producing original, meaningful work.

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