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Core Games, Real Numbers: Comparative Stats for MMOs and Social Games [SOGS Business]
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Core Games, Real Numbers: Comparative Stats for MMOs and Social Games [SOGS Business]

Speaker/s: Emily Greer (Kongregate) and Anthony Pecorella (Kongregate)
Day / Time / Location: Monday 1:45- 2:45 Room 135, North Hall
Track / Duration / Format / Audience Level: Social and Online Games Summit / 60-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: Kongregate is a distributor of nearly 100 virtual-goods games developed by developers small and large, Eastern and Western, casual and hardcore. As such, it has a unique perspective on what types of mechanics and characteristics of games have the most success monetizing. This talk will look at site-wide trends and dig into specific game metrics. There will be a detailed comparative analysis of large and small scale games- down to their core mechanics to help illuminate basic trends and explain how similar games can have very different preformances in monetization and retention.
Takeaway: Attendees will learn about common errors in pricing and monetization, what mechanics are effective for retention and purchasing, what metrics correlate strongly to high ARPUs and general recommendations for how to design and optimize a successful virtual goods game.

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