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Conquering European Localization
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Description

Conquering European Localization

Speaker/s: Miguel A. Bernal-Merino (University of Roehampton), Patrick Sweeney (ReedSmith), Nadine Martin (Sony Computer Entertainment Europe), Danica Brinton (LocLabs) and Flor Garcia-Ruiz (Bioware)
Day / Time / Location: Tuesday 11:15-12:15 Room 2002, West Hall, 2nd Fl
Track / Duration / Format / Audience Level: Localization Summit / 60-Minute / Panel / All
GDC Vault Recording: Video Recorded
Description: Europe is a great market for games but it is made up of many cultures, tastes and jurisdictions. How does one succeed in this fragmented territory? Localization is an enabler but not the full story. In a world where online, social and mobile games are redefining the market, how will your next game succeed? Do you go for a full assault targeting many countries and languages or be more selective? Hear reps from Sony and EA discuss their strategies on addressing the European market. Patrick Sweeney senior counsel from ReedSmith will join the discussion to give advice on negotiating the legal hurdles and how you could benefit from government aid.
Takeaway: Attendees will obtain a better understanding of the European markets for addressing social and mobile games and leveraging knowledge to help them make sensible, business-focused localization decisions about which languages and countries to target. Additionally, the audience will know more about the logistical challenges and how local governments can help facilitate the process.

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