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Storefront > GDC Vault Store - Audio Recordings > GDC 2012

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Community Commodity [SOGS Business]
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SKU	GDC12-3292
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Description

Community Commodity [SOGS Business]

Speaker/s: Stephanie Bayer (PopCap Games)
Day / Time / Location: Tuesday 4:30- 4:55 Room 132, North Hall
Track / Duration / Format / Audience Level: Social and Online Games Summit / 25-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: If you build it, they will come. This seems to the be the mantra for all social and casual game developers. The secret is that it's what you do with those players that counts. This talk is all about how to take those players and build them into a thriving game community. Just because the eco-system has to live on Facebook doesn't mean you can't establish deep roots with your fans. Casual/social gamers are just as hardcore as a "regular" gamer. I will share my secrets if only to show just how important all those players really are.
Takeaway: Attendees will learn how to use the development schedule as an engagement tool and why daily content is important to the growth of the player. Attendees will also learn how to share the gleaned "community knowledge" with the development team.

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