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Coming to America: Nexon's Micro-transaction Revolution
Price $7.95
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SKU GDCA07-5964
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Description
Coming to America: Nexon's Micro-transaction Revolution
Speaker: Min Kim (Director of Game Operations, Nexon America Inc.)
Date/Time: Friday (September 7, 2007) 9:30am 10:30am
Location (room): Ballroom A
Track: Online Games - Business & Management
Experience Level: All

Session Description
Nexon pioneered the item-selling model for online games in the 90's, and developed it to great success in games like MapleStory and Kart Rider. In this detailed keynote presentation, Min Kim will detail the North American rollout of MapleStory to reveal how Nexon has responded to new opportunities in the market, absorbed challenges from hacking, fraudulent billing, and others to bring micro-transactions to North America. The talk will end with a glimpse into Nexon's future plans for expanding their business and driving innovation.

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