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Cloning Social Games - Nothing New Here - or is There?
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Description

Cloning Social Games - Nothing New Here - Or Is There?
SPEAKER/S: Sean Kane (Pillsbury Winthrop Shaw Pittman LLP)
DAY / TIME / LOCATION: Thursday 9:00- 9:25 Room 308, South Hall
TRACK / FORMAT: Business and Management / Lecture
DESCRIPTION: The cloning of social games is nothing new, but recent lawsuits around the issue have caught the attention of game developers and cloners alike. Original development and innovation can be expensive and cloning is hard to defend from a legal standpoint; however, protection is available using various IP strategies. This session offers a number of best practices that can be taken into consideration to help protect and monetize your valuable IP.

TAKEAWAY: Attendees will be provided with the tools to determine when cloned social games are potentially infringing. This information will be paramount for developers in planning strategies to protect their social games.
INTENDED AUDIENCE: This session is intended for individuals involved in the development, management and legal portions of the industry. It would be most beneficial for the decision makers and idea generators who dictate which games will be developed by the company, as well as those who design the game features and functionality.

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