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Click Zen: Zynga's Evolution from FARMVILLE to CITYVILLE [SOGS Business]
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SKU	GDC11-12526
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Description

Click Zen: Zynga's Evolution from FARMVILLE to CITYVILLE [SOGS Business]
SPEAKER/S: Mark Skaggs (Zynga)
DAY / TIME / LOCATION: Monday 1:45- 2:45 Room 134, North Hall
TRACK / FORMAT: Social & Online Games Summit / Lecture
DESCRIPTION: Veteran game maker Mark Skaggs discusses how CITYVILLE represents a fundamental shift in how Zynga makes games, highlighted by the similarities and differences between CITYVILLE and FARMVILLE. Learn how Zynga changed its product development process in the 18 months between the two launches due to the rapid maturation of the industry, including new metrics processes. Come hear what worked and what didn't work, key questions to ask when developing social games and how to create success in social games going forward.
TAKEAWAY: Learn the useful insights and lessons from the creation of FARMVILLE and CITYVILLE from someone 'in the trenches' for both of those projects.

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