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Case Study of a Japanese Casual Game Community Portal
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Description

Case Study of a Japanese Casual Game Community Portal,
2682

Production, Lecture

Noriyoshi Murota
Office of the CEO / General Manager, NHN Japan, Corp.
In Japan, the online game market has been growing. Recently a government-affiliated organization announced in their research reports stating that Japan's online game market was valued at 58 billion yen in 2004. Launching its services in December 2000, Hangame Japan has operated its site from the dawn of the Japanese online game market. The company's focus is to establish relationships between its users and provide good community service based on casual game contents. Today Hangame is one of the biggest online game portal websites in Japan. The number of registered IDs tops 15 million and the number of maximum concurrent users is over 120,000. This session will trace Hangame Japan's history – from how the company's website grew, to the transfer from free to fee based service, an overview of the Japanese market, and the company's future vision.

Participants will learn about Japanese online game market and the techniques to building paid services on casual game portal websites.

A general audience who's interested in the Japanese online game market or works in the Internet game or entertainment industry. No prior understanding of this market and industry is required.

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