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Care and Feeding of Your Independent Game Studio
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Care and Feeding of Your Independent Game Studio
SPEAKER/S: Arthur Humphrey (Last Day of Work)
DAY / TIME / LOCATION: Monday 11:15-11:40 Room 135, North Hall
TRACK / FORMAT: Independent Games Summit / Lecture
DESCRIPTION: This talk will focus on nurturing a successful IP-based independent game studio in the current market environment. Using Last Day of Work (creator of numerous hits on multiple platforms, primarily casual PC/Mac and iTunes) as an example we will discuss strategies in developing effective new game designs, ways to make IP difficult to copy/clone, protecting your IP, leveraging your designs, growing your company without growing it (contract, licensing), pitfalls and secrets. We will also discuss recent forays into social and virtual goods.

Last Day of Work has been growing since 2003 without taking one red cent of outside funding ever. With numerous hit games on a multitude of platforms and in more than 7 languages, LDW is happy to be the Cinderella-story among indies, and an inspiration for those who want to create a studio, keep it, and lovingly grow it.
TAKEAWAY: Boostrapping with low-risk, low-cost titles as an alternative to VC. Leveraging IP (through ports, licensing, and sequels), and pitfalls of licensing. Safe approaches to sequels; layering mechanics, accepting that often nobody knows why a game hit. Outsourcing, and tips on maintaining a virtual office. Never take money from anyone. Keep it small and keep it all...and more...

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