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Candy Crush Postmortem: Luck in the Right Places
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Description
Candy Crush Postmortem: Luck in the Right Places
Tommy Palm | Games Guru, King.com

Location: Europasaal
Date: Monday, August 19
Time: 16:00-17:00
Track: Free to Play Design & Business Summit
Format: Session
Vault Recording: Video


This postmortem will walk the audience through the making of "Candy Crush Saga," one of the most successful casual games in the world. The talk will describe how King removed luck from the game making process, while sprinkling it in balanced proportions throughout the map and levels of the game. The talk will give an updated account of the games success.

Takeaway
This is a postmortem about how Candy Crush Saga came about. From the brainchild of Sebastian Knutsson, Candy Crush saga grew to become one of the biggest cross-platform games in the world, currently with 10 million daily active players. The steps in-between included a small competitive flash game and a social envelope to adjust it to Facebook, with an aggressive cross-platform push onto mobile. The plan was originally to build up a mobile presence during a two year period. But nine months later, Candy Crush Saga was successfully launched on all major mobile devices and had become a hit social game. This presentation outlines the pitfalls, lessons learned, and best practices accumulated along the way.

Intended Audience
The presentation requires a good level of understanding from the audience and will be particularly beneficial for those working within the industry. It also has wider significance to those less focused on the development side of gaming and will be of interest to marketers, business development professionals and investors.

Speaker
Tommy Palm | Games Guru, King.com
With over two decades of experience as a game designer and entrepreneur, Tommy Palm has earned the title "Games Guru" at leading casual social games company, King. He works in the forefront of the company's prevalent cross-platform games initiatives, taking games from social to mobile. Tommy started programming games for Commodore 64 back in 1986 as a hobby until 1999, when he founded Jadestone. Since then, he has been working as concept creator and game designer on more than 10 game titles, including Championship Manager Online, World in War, Karlsson pa Taket (mobile), Dirk Dagger, and Kodo. During the more than 10 years developing mobile games, his team has been awarded nine international awards and numerous nominations - most recently the prominent IMGA and IGF Mobile awards. In 2009, Jadestone's mobile department spawned off into Fabrication Games, where Tommy was president. The company went on to be acquired by King in early 2012. Tommy is a regular collegiate lecturer and frequently contributes articles on trends in social and mobile games. He has also spoken at prominent events, including GDC San Francisco, GDC Online, GDC Europe, Game Connection, E3, and the Cannes Film Festival, among others.

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