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Storefront > GDC Vault Store - Audio Recordings > Austin GDC 2008

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Business Use of Virtual Worlds: Case Studies for Conducting Business from Major Technology Companies
Price $7.95
Stock Unlimited
Weight 0 lb, 0 oz
SKU GDCA08-7919

Business Use of Virtual Worlds: Case Studies for Conducting Business from Major Technology Companies
Speaker: Michael Rowe (Manager - 3D Internet & v-Business Business Management, IBM), Victoria Coleman (Vice President, Samsung Electronics)
Date/Time: Wednesday (September 17, 2008) 11:00am — 12:00pm
Location (room): Ballroom C
Track: Worlds in Motion
Format: 60-minute Lecture
Experience Level: All

Session Description
Online experiences are becoming increasingly important from an entertainment point of view. But how will enterprise companies utilize this new medium to reach their objectives? In a case study, IBM’s Michael Rowe and Samsung's Victoria Coleman will discuss the pluses and minuses companies currently face in collaborating, training, and evolving business practices via the virtual world space – delving into the business and productivity opportunities for all firms considering using virtual worlds to work smarter and faster.

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