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Storefront > GDC Vault Store - Audio Recordings > Austin GDC 2008
Business Use of Virtual Worlds: Case Studies for Conducting Business from Major Technology Companies Speaker: Michael Rowe (Manager - 3D Internet & v-Business Business Management, IBM), Victoria Coleman (Vice President, Samsung Electronics) Date/Time: Wednesday (September 17, 2008) 11:00am — 12:00pm Location (room): Ballroom C Track: Worlds in Motion Format: 60-minute Lecture Experience Level: All
Session Description Online experiences are becoming increasingly important from an entertainment point of view. But how will enterprise companies utilize this new medium to reach their objectives? In a case study, IBM’s Michael Rowe and Samsung's Victoria Coleman will discuss the pluses and minuses companies currently face in collaborating, training, and evolving business practices via the virtual world space – delving into the business and productivity opportunities for all firms considering using virtual worlds to work smarter and faster.
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