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Building Games for the Long Term: Pragmatic F2P Guild Design
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Description

Building Games for the Long Term: Pragmatic F2P Guild Design
Anthony Pecorella | Director of Production, Kongregate

Location: Europasaal
Date: Monday, August 19
Time: 14:30-15:30
Track: Free to Play Design & Business Summit
Format: Session
Vault Recording: Video

In this design-focused talk, guilds will be deconstructed to their kernel and then built back up, feature-by-feature, with an eye on implications for retention, monetization and engagement. Examples from the industry will be used to look at best practices and missed opportunities while exploring traditional and experimental guild elements. It will also walk through the exercise of designing a guild system for a popular casual game, challenging the audience to step outside the boundaries of traditional genres when thinking about guilds in games.

Takeaway
Attendees will gain an understanding of core guild elements and the reasons for including these elements. They will be challenged to explore how guild-like entities can be incorporated into genres typically not associated with guilds.

Intended Audience
This talk is aimed at game designers, and monetization and retention analysts. It will be accessible to anyone, but most valuable to developers looking to understand or build deeper social elements within games.

Speaker
Anthony Pecorella | Director of Production, Kongregate
Anthony has been at Kongregate for 5 years and is the director of production for browser games. He works to onboard, integrate and optimize the virtual goods and social games on the platform. He also designs and develops games on the side, including the acclaimed tower defense RPG 'Defender's Quest: Valley of the Forgotten', and a MacArthur grant funded educational biology game, 'CellCraft'.

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