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Building a Virtual World: Lean Startup Style
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Building a Virtual World: Lean Startup Style
Speaker/s: Eric Ries (The Lean Startup)
Day / Time / Location: Tuesday 11:15-12:15 Room 130, North Hall
Track / Format: Social & Online Games Summit / Lecture
Description: Over the course of nearly ten years, Eric Ries worked for two virtual world companies back-to-back. One followed a traditional startup approach: massive VC funding, years of stealth R&D, and an impressive PR launch. That one failed. The second did some things that weren't considered a very good idea: shipping a buggy product, launching it way too early, refusing to do PR or talk to press, even shipping software fifty times a day. And yet, this second startup succeeded. The reasons why are not just about luck, better product, or even smarter people. It's about better process.

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