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Bringing a Design Culture to Social Games Developers: Trial and Error [SOGS Business]
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Bringing a Design Culture to Social Games Developers: Trial and Error [SOGS Business]
SPEAKER/S: Bernie Yee (Episode Technologies)
DAY / TIME / LOCATION: Tuesday 4:15- 5:15 Room 130, North Hall
TRACK / FORMAT: Social & Online Games Summit / Lecture
DESCRIPTION: Social games (and prior to that, virtual worlds and casual games) bring a host of new teams and studios into the game industry. Many of these teams include longtime developers and designers leading teams and building games. But plenty of teams come in without that prior experience and are now competing in a space that affords them more design latitude then they ever had. Or maybe theres a team of game developers who feel under pressure to react to the constant stream of metrics purporting to define 'optimal gameplay'. This talk will lay out the speakers attempts at bringing a design culture to five different teams and why he succeeded and failed.
TAKEAWAY: This management postmortem addresses one of the biggest organizational hurdles to building a good game not programming solutions or compelling art but how to build a shared design vision in a team that hasnt had the time to learn from/exposure to seasoned game development teams.

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