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Storefront > GDC Vault Store - Audio Recordings > GDC09

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Beyond the Game (Growing Your IP With Licensed Products)
Price	$7.95
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Stock	Unlimited
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SKU	gdc09_9377
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Description

Augment your creative canvas as you take your IP's narrative past the game and into a wide world of licensed products. This session will discuss the opportunities licensed goods can bring to your fledgling or established IP and explores the pitfalls and benefits of managing your own licensing program. How do you create a deeper connection with your audience? Will exposure to traditional storytelling media such as comic books, novels, and manga give the gaming experience more resonance? Explore these issues and more as we map an array of goals from brand loyalty to additional revenue and how licensing can impact them.

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