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Behavioral Game Design
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Behavioral Game Design,
2584

Game Design, Lecture

John Hopson
User Testing Specialist, Excell Data Corporation
Behavioral psychology offers an objective set of tools by which to understand and predict player reactions to game designs. By understanding what our game designs ask of our players, we can ensure that we choose an effective game design for any given circumstance. What is being offered here is not a blueprint for perfect games, it is a primer to some of the basic ways people react to different patterns of rewards. Every computer game is implicitly asking its players to react in certain ways. Psychology can offer a framework and a vocabulary for understanding what we are already telling our players.

Attendees take away a basic understanding of how players react to the major types of reward structures and have simple guidelines for bringing out the kinds of player behavior they want.

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