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Battlestorm: Games as a Powerful Tool for Community Engagement
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Description

Battlestorm: Games as a Powerful Tool for Community Engagement

Speaker/s: Jessica Goldfin (Knight Foundation) and Scott Hoffer (Zynga New York)
Day / Time / Location: Tuesday 11:15-11:40 Room 2009, West Hall, 2nd Fl
Track / Duration / Format / Audience Level: Games For Change / 25-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: In 2011 Knight Foundation partnered with Area/Code (now Zynga New York) to create two place-based social impact games designed to bring communities together in new ways. One of these games is Battlestorm, which combines elements of theatrical spectacle, reality game show, physical sport and online games to empower youth around hurricane preparedness in the Gulf Coast community. This session will focus on iterative design as both a method of game development as well as a potentially powerful tool for community engagement. In this postmortem presentation, we will look back at what worked, what didn't, and what we can do better next time.
Takeaway: This session will explore the social impact game design process and how it was tailored to fit the local context, working with on-the-ground community partners including the Boys and Girls Club of the Gulf Coast, the United Way, Save the Children and the Harrison County Emergency Management office. The speakers will share significant findings from the game's assessment and why some aspects didn't produce the results they hoped for. They will also share some of the interesting, but unintended, effects that emerged during development and how they looped real-time assessment observations back into the design process.

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