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Balancing Monetization to Succeed in the F2P MMO Space
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Description

Balancing Monetization to Succeed in the F2P MMO Space
Gabriel Hacker | General Manager and Head of European Operations, Perfect World

Location: Offenbachsaal
Date: Monday, August 19
Time: 13:35-14:00
Track: Free to Play Design & Business Summit
Format: Session
Vault Recording: Video

In the exploding free-to-play MMO environment, monetization balance is extremely important. What types of content should be paid for? How do you prevent players from being able to simply 'pay to win', thus diminishing the play experience of non-paying players? And what is too expensive? What is too cheap? The general manager of Perfect World, Gabriel Hacker, will address these issues, which directly concern the new F2P MMO, by walking through theory and examples of best and worst practices.

Takeaway
Attendees will hear about a wide range of different monetization schemes in the free-to-play MMO space, and learn about what players have responded well to in the past and what they have rejected. This is a must-see for anyone developing a free-to-play MMO, especially those who are looking to make money while still providing a fun play experience.

Intended Audience
The free-to-play MMO market is on the rise. Anyone looking to enter this market and achieve financial success - or even break even - will benefit from this discussion. There are no prerequisites, although a familiarity with MMO games and the free-to-play space is a plus.

Speaker
Gabriel Hacker | General Manager and Head of European Operations, Perfect World
Gabriel Hacker has a decade of experience in marketing, operations and development efforts in the video game industry. He held a number of management positions prior to joining Perfect World Europe, including as interim general manager at Bigpoint San Francisco, deputy managing director at 49Games in Hamburg and head of business development at RTL Interactive in Cologne.

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