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Authentic Virality: You Share if You Care
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Description

Authentic Virality: You Share if You Care
Jussi Laakkonen | Founder and CEO, Applifier

Location: Congress Saal 2
Date: Tuesday, August 20
Time: 13:00-13:25
Tracks: Business, Marketing & Management
Format: Session
Vault Recording: Video

The best way to discover a mobile game is when a friend shows you a game they love. Several studies agree that word of mouth drives majority of mobile game discovery while advertisements rank the lowest. With the cost of installs skyrocketing now is the time to foster authentic virality. You share if you care. Join this session for an in-depth look at what drives word of mouth in top mobile games, findings from a survey of 1800 players on mobile game discovery, data points on game videos drives discoverability and how to drive viral growth for your game.

Takeaway
Attendees will learn about findings from a study of 1800 people (and corroborated by EEDAR & Nielsen) on how mobile games are found; examination of popular games and their sharing and virality mechanics (FB, Twitter integrations, types of content shared, social infrastructure used) in form of examples & use cases; and social infrastructure & tools that can be used to amplify word of mouth.

Intended Audience
Designers, producers and marketers of mobile games; Developers & publishers

Speaker
Jussi Laakkonen | Founder and CEO, Applifier
Jussi Laakkonen is the founder and CEO of Applifier, and has spent the last years in helping small and medium sized game developers grow their games. As the leader of what the press dubbed "the rebel alliance", Jussi rallied Facebook game developers together with cross-promotion to take on Zynga and grew the network to reach over 150 million monthly active users. Jussi & Applifier are now focused on building authentic social discovery for mobile games with Everyplay, that lets players share their most memorable game replays with friends and fans.Jussi has produced console, handheld and social games that have in total sold several million copies. He is the co-founder & main organizer of ASSEMBLY, a 5000+ person, 4 days around the clock demoscene & LAN party, held annually since year 1992. You'll find him tweeting @jussil about games, entrepreneurship and the demoscene.

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