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Army Attack! Postmortem: Fighting in the Free to Play War [SOGS Postmortem]
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Description

Army Attack! Postmortem: Fighting in the Free to Play War [SOGS Postmortem]

Speaker/s: Aki Jarvinen (Digital Chocolate)
Day / Time / Location: Monday 5:05- 5:30 Room 130, North Hall
Track / Duration / Format / Audience Level: Social and Online Games Summit / 25-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: Digital Chocolate's Army Attack! found a highly viable niche in strategic war gamers on Facebook, peaking near 600K of daily active users during 2011 and continues its success on other platforms. The lecture will walk the audience through development and post-launch learnings from the game. Creative director Aki Järvinen will present what went right and what went wrong with the project and summarize the findings into the key contexts of social game development: virtual goods, metrics and software as service.
Takeaway: The presentation will share unique experiences from developing a game for a viable niche among the Facebook user base. The attendees will learn, in a familiar postmortem format, about the challenges and benefits of metrics-driven development in the free to play business context.

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