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Applifier Postmortem: From Zero to 55M Users in 100 Days [SOGS Business]
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Applifier Postmortem: From Zero to 55M Users in 100 Days [SOGS Business]
SPEAKER/S: Jussi Laakkonen (Applifier)
DAY / TIME / LOCATION: Monday 10:00-11:00 Room 130, North Hall
TRACK / FORMAT: Social & Online Games Summit / Lecture
DESCRIPTION: The story of Applifier is the story of being late to the social gaming gold rush, dying a thousand times by complexity, only to be saved by a simple idea of sharing players with other game developers.

In less than a 100 days Applifier transformed from a game developer to a cross-promotion network reaching over 55 million monthly active users. Applifier's CEO and founder Jussi Laakkonen looks at why this happened and what's going on in the rapidly maturing social games market.

Jussi will share tactics on what developers can do to find and retain players on Facebook and offer a personal take on social games and reveal some spectacularly ambitious failures on the road to overnight success.
TAKEAWAY: Attendees will learn about how to iterate, fail, get back up, and pivot the whole company, and insights on how to navigate social gaming as it is turning towards a red ocean.

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