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Alternative Business Models with Downloadable Games (DLG) and Downloadable Content (DLC)
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SKU	GDC11-12244
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Description

Alternative Business Models with Downloadable Games (DLG) and Downloadable Content (DLC)
SPEAKER/S: Geoffrey (GZ) Zatkin (Electronic Entertainment Design and Research)
DAY / TIME / LOCATION: Wednesday 3:00- 4:00 Room 3020, West Hall 3rd Fl.
TRACK / FORMAT: Business and Management / Lecture
DESCRIPTION: Alternative Business Models with Downloadable Games (DLG) and Downloadable Content (DLC) will cover the current market trends for digital distribution on the next-generation consoles. Comprehensive research on timing, genres, marketing, demographics, pricing models, and why DLG and DLC require two different strategies will be explored by using exclusive data collected by EEDARs annual digital survey and EEDARs own proprietary database.
TAKEAWAY: Attendees will leave with an understanding of the flexibility that digital environments offer, with a practical overview of best practices to help achieve maximum consumer satisfaction and revenue for both Downloadable Games and Downloadable Content on the next-generation platforms.
INTENDED AUDIENCE: Business managers, marketers, brand managers, producers, and industry professionals that want a better understanding of Downloadable Games and Downloadable Content on the next-generation platforms.

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