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Storefront > GDC Vault Store - Audio Recordings > GDC09

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Advanced Data Mining and Intelligence from Large-Scale Game Data
Price	$7.95
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SKU	gdc09_8618
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Description

This session will discuss the first large-scale research of an MMO's server logs in a joint industry-academic project. An academic researcher and the senior producer of EQII will explain how the data were derived, hosted using supercomputing facilities, and then used for analysis. The topics included psychological profiling of players, plus two major behavioral tests: charting the economics of the world, and charting the grouping patterns of the players. The results will be discussed, with a focus on how the Sony team was able to use them to improve the game design and customer retention.

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