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A New (and Way Better) Model for Licensed Games
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SKU	GDC13-24084_1SORP
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Description

A New (and Way Better) Model for Licensed Games SPEAKER/S: Daniel Morris (DeNA Americas & Europe) DAY / TIME / LOCATION: Wednesday 11:00-11:25 Room 307, South Hall TRACK / DURATION / FORMAT / AUDIENCE LEVEL: Production / 25-Minute / Lecture / All GDC VAULT RECORDING: Video DESCRIPTION: In the bad old days of licensed games, an entertainment giant simply licensed an IP and then waited to make approvals. But live-service mobile games have created the opportunity - indeed, the necessity - for licensors to become full-fledged, always-on creative collaborators with developers. Learn how Disney, Hasbro, and the National Football League work with DeNA week-in and week-out in an intensive process, which results in a flow of consequential content into games. It's a radical approach that is more meaningful for licensors, more beneficial for developers, and much more delightful for gamers. TAKEAWAY: Learn the process by which Disney, Hasbro, and the NFL have partnered with DeNA to shape game content in a constant, active collaboration. See case studies of an intensive but rewarding model that has resulted in the commercial success of licensed mobile games like "Marvel: War of Heroes."

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