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10 Decisions That Took Warface to Our First 10 Million Users
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10 Decisions That Took Warface to Our First 10 Million Users
Nick Button-Brown | General Manager, Crytek GmbH

Location: Offenbachsaal
Date: Tuesday, August 20
Time: 16:00-17:00
Track: Production
Format: Session
Vault Recording: Video

This session is a lighthearted journey through the last 7 years of development on Warface as Crytek moved from a traditional games platform to a free-to-play business model. Nick Button-Brown will look at 10 key decision points in those 7 years, the decisions we made, and how we adapted when those decisions were not right.

The attendees will gain insight into the challenges Crytek faced, the partners that we worked with, and how we addressed the challenges. Maybe a few people will learn to not make the same mistakes that we made.

Intended Audience
Anyone looking at games as a service or just looking for general insight into the games industry. No prerequisite knowledge is necessary.

Nick Button-Brown | General Manager, Crytek GmbH
Nick currently works as general manager at Crytek GmbH, the creator of the FarCry and Crysis franchises, as well as CryENGINE. He manages Crytek's games business, covering traditional boxed-product projects such as Crysis 3, Ryse and Homefront 2, as well as the free-to-play title Warface (now launched in Russia) and mobile projects such as Fibble. Nick works with leading partners from around the world such as Tencent, Nexon,, Electronic Arts and Microsoft, as well as companies such as Nvidia and AMD, and deals with Crytek development teams comprising of more than 650 people in 7 locations around the world. Now with Crytek for 4 years, Nick previously spent 9 years at EA in roles including director of business development at Electronic Arts Partners, where he worked on franchises including Battlefield, Black & White, Crysis, Timesplitters, Freedom Fighters and FIFA Manager. His first industry job was at Eidos when Eidos was the biggest publisher in Europe, so he can remember when Lara was not scared.

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